How do I qualify for wholesale pricing on Hair Color at Backbar Direct?

All licensed stylists, salon owners, barbers, and spas qualify automatically. Backbar Direct applies wholesale B2B trade pricing directly on site and in cart with no minimum spend requirements.

Are Hair Color products authentic commercial salon grade?

Yes, 100% of our Hair Color inventory is sourced direct from manufacturer-authorized distributors specifically formulated for professional backbar stations, styling booths, and treatment rooms.

How fast does Backbar Direct ship Hair Color orders?

Orders are processed immediately and dispatched nationwide across the United States with expedited ground and priority commercial freight options.

Hair Color - Wholesale Salon Supplies and Bulk Gallons

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Wella Color Charm Liquid Toner 1.42oz

Hair Color, Permanent Hair Colors, Permanent Liquids

Wella Color Charm

Regular Price: ~~$ 5.99~~ B2B Price: $ 3.89

Professional commercial-grade Wella Color Charm Liquid Toner 1.42oz by Wella Color Charm. Designed for licensed salon and barbershop use in the Hair Color category. Available at Backbar Direct with automatic B2B wholesale trade pricing applied in cart. Fast nationwide shipping.

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Wella Color Charm Paints Semi-Permanent Hair Color 2oz

Permanent Hair Colors, Permanent Creams, Hair Color

Wella Color Charm

Regular Price: ~~$ 5.99~~ B2B Price: $ 3.99

Professional commercial-grade Wella Color Charm Paints Semi-Permanent Hair Color 2oz by Wella Color Charm. Designed for licensed salon and barbershop use in the Hair Color category. Available at Backbar Direct with automatic B2B wholesale trade pricing applied in cart. Fast nationwide shipping.

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Wella Color Charm Vivid Darks Permanent Hair Color For Dark Hair 2oz

Permanent Hair Colors, Permanent Creams, Hair Color

Wella Color Charm

Regular Price: ~~$ 6.99~~ B2B Price: $ 4.75

Professional commercial-grade Wella Color Charm Vivid Darks Permanent Hair Color For Dark Hair 2oz by Wella Color Charm. Designed for licensed salon and barbershop use in the Hair Color category. Available at Backbar Direct with automatic B2B wholesale trade pricing applied in cart. Fast nationwide shipping.

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Wella Swatchbook

The Basics, All Products, Permanent Hair Colors, Permanent Creams, Hair Color

Saber Professional

Regular Price: ~~$ 60.00~~ B2B Price: $ 57.00

Professional commercial-grade Wella Swatchbook by Saber Professional. Designed for licensed salon and barbershop use in the All Products category. Available at Backbar Direct with automatic B2B wholesale trade pricing applied in cart. Fast nationwide shipping.

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